![]() They are a graphic design platform that allows users to create basically any type of design. Google Ad Headline Example #4: CanvaĬanva is a friendly free graphic design software with paid content upgrades. And this provides a bit of more information to the reader. ![]() They also include some of the features they offer like computer imaging and non-invasive technologies. So showcasing their years in business is a great tactic. That information can be handy for any prospect having second doubts about the company.īecause let’s face it, if a prospect doesn’t really know this clinic, then they’ll probably not want to have any type of procedure there. The phone number is right there and they can call right away.Īlso, for prospects’ peace of mind, they include the number of years of working experience and the fact that they have registered nurses on staff. And this actually reduces friction.īecause people don’t have to wonder how to contact the clinique. The phone number in the ad is an implied call to action that can make prospects take action faster. Google Ad Headline Example #3: Clinique of Plastic Surgery & Laser InstituteĬlinique of Plastic Surgery & Laser Institute is a clinic that offers non-invasive technologies, sophisticated surgical techniques, and customized blend procedures to revitalize their clients’ appearance. So in this Google Ad, the discount was done in a smart, win-win way because it offers the reader value (in the form of saving money). There is a direct relationship between lower price points and higher conversion rates (more sales volume in general). And it’s exactly what happened in this case study:Īnd this is because people, businesses, and everyday consumers love to save money. You see, showing discounts can make you earn 121% more in revenue. It also highlights 2 of the most persuasive words “SAVE” and “FREE” by offering their no-cost shipping.Īnd on top of that, they have a great use of social proof in the form of stars review. This Google Ad headline example includes its most desirable deal in the headline: a 50% off discount. Rite Aid is a very popular drugstore chain in the United States that I’m sure we all know about and needs no further introduction. And also, they include the types of websites they can build.Īlso, something very powerful about this Google Ad example is that they include one of their features (24/7 support) and social proof (award-winning templates). They’re also clearly explaining what potential eCommerce customers or clients could do with their service: creating a full website or an online store. This Google Ad headline example is clear because they’re stating who they are: an all-in-one website builder. In 2017, they generated $300M in revenue.Īnd one of the secrets to their success is that they entered a crowded market but went niche. They allow users to use pre-built website templates and drag-and-drop elements to create and customize their web pages. Squarespace is a private American company that provides software as a service for website building and hosting. Google Ad Headline Example #1: Squarespace In a rush? Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF guide. Ready to find out the “why” behind other companies’ success and model what has been proven to work? And the key elements of the Google Ads examples that make them convert so well.How with Google Ads you can actually generate leads and traffic on your first try.10 Google Ads headline examples you can model today and that’ll inspire you to create yours. ![]() That’s why today I decided to write this article. That said, one of the greatest things about being in business is learning why some companies are successful while others fall short. Plus, you don’t want to end up flushing your hard-earned ad budget down the drain. But getting started with paid ads can be “intimidating”. What were they doing that worked so well?Īfter all, we all want to generate more traffic and leads. I didn’t understand how they were able to earn so much from such a small amount of monthly visitors. I had a client once who provided software consulting services for medium and large companies that ran on Microsoft Office.Īnd while our traffic was 3X higher than theirs, they were a 7-figure business with only 1,000 monthly unique visitors on their site. By Matt Ackerson - Get free updates on new posts here
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